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Bath And Shower Products in Venezuela

Bath And Shower Products in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment

Product coverage
Bar soap; Bath additives; Body wash/shower gel; Liquid soap; Talcum powder

Key Chapters :

COSMETICS AND TOILETRIES IN VENEZUELA : MARKET INSIGHT

EXECUTIVE SUMMARY

Positive value growth achieved in 2008, but lags behind previous years’ performance

Anti-ageing concerns fuel innovation and consumer interest

Competition remains strong with Avon leading

Both store-based and non-store channels benefit from increased sales

Positive but moderate forecast in context of low oil prices

KEY TRENDS AND DEVELOPMENTS

High inflation in 2008 results in moderate industry growth

Cosmetics and toiletries players use local celebrities to promote brands

Anti-ageing trend strengthened through new offerings and products

Manufacturers apply “below-the-line” marketing strategies to catch consumer attention

Non-store retailing plays major role thanks to direct selling

MARKET DATA

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